1. Be Visually Appealing — More than ever, 2016 is about looking good. To compete, your visual image needs to be strong and current. Showcase only the best when it comes to photos, fonts, and graphics — offline and online. And make sure they’re consistent across all marketing mediums.
2. Create a Strategy to Keep in Touch with Past Clients — Your previous clients are happy to refer you, but you need to be at the forefront of their mind. When they see you put out consistently good work and showcase your competency through an organized brand, they’re even more likely to spread the word.
3. Showcase Your Best Photos — Think quality over quantity. Put the time and money into high-quality photos of the projects you want to get more of. Then make good use of them, on your website, social media, and in print.
4. Create a Social Media Plan — Evaluate how you need to adjust your social media for the year. Choose only the social media platforms that make sense for you. Plan engaging and shareable content. Give clients a visually appealing experience. And connect by being authentic and helpful.
5. Ensure Your Website is Mobile and Tablet Friendly — If it isn’t, it’s time for a change. There’s no doubt you’re missing out on potential clients.
6. Schedule Photo Shoots - Showcasing your work is vital to gaining the new clients you want. Commit to getting those photo shoots on the calendar, and then take time to plan out the shots you’ll need for your marketing in the coming months.
7. Be Involved with Your Community — Sponsor events, show up at sporting events, or raise money for a local cause. Support your local community and they’ll want to support you.
8. Leverage Your Events and Tours with Additional Marketing — Even the best-planned event won't be successful if not enough people know about it. Make sure that if you put your time into an event you also promote it to its fullest.
9. Ensure a Positive Customer Experience — Evaluate the interaction your clients are having with you, whether it’s in-person, via email, or through your social media platforms. Make sure they feel valued and are responded to quickly no matter the communication source.
10. Show Gratitude to Your Top Clients & Referral Sources — Gratitude shouldn’t be an after-thought, but it often is. When people feel appreciated, they are more likely to talk about you. Be genuine and thoughtful. Take the time to plan out how you will show them that they matter. This is good for business and good for all of life!
11. BONUS TIP.... Create an Emotional Pull - The work you do affects people’s lives. Remind them of that. Don’t just talk about products, talk about people. Tell stories. Connect. Make your business personable and real.