One just has to look around to realize that our world’s become obsessed with technology and social media. Once upon a time a user had to set aside time to sit in front of the family computer and spend quality time browsing the web. But these days a consumer spends their day glancing back and forth at their smart phone or tablet whenever they have the time (or even when they don’t).
As a business or marketer, our marketing tactics need to change to feed these consumers, who are now trained to view content and make an immediate impression within a split second of time. These micro-moments as they’re now known, are the battleground for brand management.
With micro-moments in mind, here are a few tips on adapting your online and social media marketing:
• Connect Visually: You can be visual with photographs, eye-catching design, or a simplistic text layout, but the question is, is what you’re showing something that your target clientele will relate to within a split second?
• Be High Quality: Your visuals need to be quality for your company to look quality, whether they’re professional or your own lifestyle snapshots. In one second your outdated visual, photograph, or logo may communicate to your viewer that you’re business practices are out of date as well.
• Define a Style: If a client is going to become acquainted with your brand in only a matter of split seconds — and possibly moments that are split up over multiple different online sessions — your separate visual pieces need to match up and speak from a particular style-standpoint. In other words: consistency.
• Keep it Simple: If a viewer is interested in your product or service, they need motivation to investigate further, but they need to be able to do it quickly. If it takes them three clicks to get to the info they need, you’ve probably lost them already. Decide what information you want them to see or hear most, and direct them to that in a streamlined, simplified way.
Front Step Marketing is a marketing agency located in the Twin Cities that helps the remodeling and building community find their target clientele and grow. Our social media management, brand updates, and marketing services are tailor made for each business we work with, offering continuity and efficiency at its best. Connect with us about your home industry business today.