7 Best Ways to Keep in Touch with Former Clients

"It is not your customer's job to remember you, it is your obligation and responsibility to make sure they don't have the chance to forget you." -- Patricia Fripp  

 

If you're a home industry professional and not keeping in touch with your past clients, you are losing out on sales and profits. You can bet someone else is connecting with your former clients... and most likely it's one of your competitors. 

Past Clients

So, why reach out to former clients?

Relationships are the heart of a successful business.

It doesn't matter if you're a remodeling contractor, a custom home builder, a CEO, or a mechanic - sincerity, and connection draw people in. If you like and care about your clients, then you need to let them know! 

After all, your past customers are your greatest asset. They are your steady source of future referrals and repeat work.

Former clients already know and like you - it's your job to make sure they don't forget you. 

One of the biggest mistakes we see home builders and remodelers making is forgetting to keep in contact with their past clients. 

Besides staying front of mind now, nurturing your client list will prepare you for when the market soften, and provide a strong, lasting referral network. 

Gifts

Need a few ideas to get started? Here are 7 ways to keep in touch with your past clients!

  1. Personal Phones Call or Emails
    Send a quick note to check-in or simply call and say hello. If you have a large number of clients, this task can be divided among the team. 
     
  2. Classy Custom Direct Mailings
    Aim for 2-3 a year. Give them a theme, include a gift card, or provide an end-of-year company update, or even a Thanksgiving letter
     
  3. E-newsletters
    Be consistent and offer relevant information. Always keep things short, simple, and visually appealing.
     
  4. Social Media
    Post your favorite past projects on Facebook, Instagram, Pinterest, and Houzz. Share fun client memories and mention what you loved about working together. 
     
  5. Surveys or Focus Groups
    Learn more about your market by asking questions about your services, client experience, consumer trends, and your clients' needs. If the client had a good experience with you, they will be honored to share their thoughts!
     
  6. Events
    Connect with former clients in person - invite them to open houses, the parade of homes, VIP client events, or other fun community gatherings. 
     
  7. Random Gifts and Cards
    Note: don't send logoed gear. This reads as advertising for you, not gifts for your clients. Send a congratulations on a new baby, the anniversary of a project completion, or a thank you gift for referring you to their family or friends. 

The best way to keep in touch with past clients? Create a consistent plan!

Feeling stumped? We can help you create a system of touch points from project completion on, so none of your clients are forgotten or left hanging. 

StephanieG