5 Reasons you Need an Organized Database
We all know how important organized and efficient systems are for our remodeling and home building businesses. However, when busy seasons hit, those things are often the first stress-related casualty. Sure, database management isn't your priority in the thick of the summer remodeling hustle, but it's an ideal project to tackle as things slow down.
So, why is it necessary to have an updated client database? After all, data entry isn't the most thrilling endeavor, right? An organized and accurate database will help your business sustain itself, read why we think they're a game-changer below!
Maintains Client Relationships
First and foremost, up-to-date contact info helps you stay connected with your customers. People like working with people they trust. Regular communication encourages repeat business and keeps you on people's minds for referrals. Some of our clients even use their databases to send homeowner's flowers or gift cards on the anniversary of their project!
Provides Marketing Options
Are you taking advantage of every marketing option available? It's pretty hard to execute that direct mail campaign or e-newsletter if you don't know where to send them. Investing a little time and energy now in maintaining your records will help you in the long-run - you'll be ready to go when it's business development season.
Helps You See Patterns
Do you want to know more about your ideal customer or industry niche? Accurate client lists and project records can help you see the bigger picture. Knowing where you've been can help you move forward and identify positive or negative work patterns.
Project History Resource
Trying to remember that surprisingly affordable tile brand? Want to collaborate again with that impressive sub-contractor? A database can provide those answers quickly! Let's face it, us small business owners have a lot on our minds. Make your project history one less plate to balance, get it filed away and easy to access!
Increases Company Resale Value
It might feel like a far-off concern, but you probably want to retire someday, right? Selling your company is a win-win. Your buyer gets a viable brand and customer base, and you make a profit. However, to make purchasing your business worthwhile, you need to be able to offer your systems and database. They're the heart of your business.
If you read this and felt like this area of your remodeling company could use some help, don't worry - that's why we're here! We can help you put your database to work and keep in touch with your past and future clients!